Hello, I am Yuanyuan Zhang (张园园). 🔊

I am a fifth-year Ph.D. candidate in Marketing at KU Leuven.

Working papers

Consumers’ Reactions to Non-integrated versus Integrated Price Reductions
Zhang, Yuanyuan, Marco Kotschedoff, and Kathleen Cleeren.

How Do Temporary VAT Cut Policies Change Consumer Prices?
Zhang, Yuanyuan, Marco Kotschedoff, and Kathleen Cleeren.

Work in progress (selected)

Consumer Responses to Shrinkflation Warnings
Zhang, Yuanyuan and Kathleen Cleeren.

Upcoming presentation

June 13, 2026 — ISMS Marketing Science Conference (Carcavelos, Portugal)